Marketing Automation Checklist
A basic checklist: define the audience, choose one measurable objective, map the funnel, create the landing page, configure the lead capture, document the follow-up, test every link, verify tracking, publish only useful pages and review search performance regularly.
Practical approach
- Start with a clear audience and one measurable action.
- Automate repetitive steps only after the process is understood.
- Test links, forms, tracking and mobile presentation.
- Keep referral attribution clear and avoid unsupported claims.